How Do You Track QR Code Analytics?  

QR codes can be found almost everywhere and they are easy to spot when you know what you’re looking for. These are two-dimensional, square bar codes and typically they are black and white, although some generators allow you to customize them further. They can be found on...

...magazines, web pages, business cards, and various other places. It is unknown how long these codes will be around but they can be used to measure advertising effectiveness, especially when it comes to offline advertisements.

When QR codes are used in offline advertisements, the number of impressions of them cannot be measured, but the amount of traffic these codes are driving to Facebook, Twitter, or your personal website can be measured using (QR code analytics). In order to do this all you have to do is add a campaign tracking variable to the URLs which are used in your QR codes and treat is just as you would any other campaign tracking. The reports can be used to see the amount of traffic these codes are generating as well as the value of the traffic. The tracking code you should use completely depends on the analytics tool which you use.

For instance, should Google Analytics be your choice, you will want the URL campaign name, the source, and the medium tracked. Shortening the URL is recommended and can be done by using Bitly or TinyURL. The reason for shortening the URL is so you can adjust variables for tracking in multiple analytic tools. Once you change the Google analytic tracking code so the URL includes the source, medium, and campaign name, you can use campaign tracking to view stats courtesy of your QR codes. To track (QR code analytics) for third-party pages such as Facebook you will also want to shorten the URL. Once you have done that, build a code using the short version.

QReateBuzz is a cool website that allows you to not only generate QR codes, but manage and track QR code campaigns it’s also free to use.

Well, the answer to this question varies. You can have the code printed on anything that can have things printed on it such as mugs, hats, shirts, signs, stickers, or business cards. For promotional purposes, hand these items out. Many people will be unfamiliar with the technology and you can explain how to scan and read the code. They will be excited to give it a try and love what they find. This is a fun, creative way to get your business name out into the community and it will help bridge offline and online marketing practices.

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